Privacy Policy

Introduction

li444 is an internationally operated online gaming platform serving players across Bangladesh. We are committed to protecting the privacy and personal information of all users who access our website, create an account, place bets, or engage with any of our gaming services.

This Privacy Policy describes what data we collect, why we collect it, how it is used, and the choices you have over your personal information. By using li444's website or services, you agree to the terms described in this document. If you do not agree, please discontinue use of our platform.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this page periodically to remain informed about how your data is handled.

Information We Collect

li444 collects personal information to provide a safe, fair, and enjoyable gaming experience. The types of information collected depend on how you interact with our platform.

Account Registration Data

When you register an account with li444, we collect the following details to verify your identity and set up your profile:

• Full name and date of birth (age verification — players must be 21 years or older)
• Email address and phone number for account communications
• Residential address for identity and fraud-prevention checks
• Preferred payment method details (bKash, Nagad, Rocket, Upay, or bank card information)

Technical and Usage Data

When you browse or use li444, we automatically collect certain technical information that helps us maintain service quality and detect potential fraud:

• IP address, device type, operating system, and browser type
• Pages visited, session duration, click events, and betting activity logs
• Cookies and similar tracking technologies (see Cookies section below)

Sharing Your Information

li444 does not sell, trade, or rent your personal data to third parties for marketing purposes. We may share limited information with trusted partners strictly to operate and improve our services.

Payment Processing Partners

To facilitate BDT transactions, we share necessary payment information with our licensed payment processors including bKash, Nagad, Rocket, and Upay. These partners handle your financial data under their own strict privacy standards and are not permitted to use it for any secondary purpose.

Game and Technology Providers

li444 partners with reputable game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi to deliver our gaming catalogue. Aggregated, anonymised usage metrics may be shared with these providers to support game development and performance reporting. No personally identifiable information is shared with game studios without your explicit consent.

Legal and Regulatory Disclosure

li444 may disclose personal information when required by law, court order, or regulatory authority. This includes responding to lawful requests related to fraud prevention, anti-money-laundering compliance, or other mandatory reporting obligations. We will notify affected users where legally permissible.

Data Retention

li444 retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. For active accounts, data is retained for the lifetime of the account. Upon account closure, data may be retained for an additional period as required by anti-money-laundering regulations and other legal obligations.

When data is no longer needed and there is no legal obligation to retain it, li444 will securely delete or anonymise it using industry-standard methods. You may request early deletion of your personal data by contacting our support team, subject to legal retention requirements.

Your Privacy Rights

li444 respects your rights over your own personal data. As a registered user of our platform, you have the following rights, which you may exercise by contacting our support team:

• Right of Access — request a copy of all personal data li444 holds about you
• Right to Rectification — ask us to correct inaccurate or incomplete data in your account
• Right to Erasure — request deletion of your personal data, subject to legal retention obligations
• Right to Object — opt out of direct marketing communications and non-essential data processing
• Right to Data Portability — receive your data in a structured, machine-readable format on request

li444 will respond to all data rights requests within a reasonable timeframe. Verification of your identity will be required before any data access, correction, or deletion request is actioned. We will not charge a fee for exercising these rights under normal circumstances.

Age Restriction and Minors

li444 is strictly an adult gaming platform. Our services are available only to individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under the age of 21. If you are a parent or guardian and believe your child has created an account or provided personal information on li444, please contact our support team immediately so we can take appropriate action.

li444 employs age verification procedures during registration as part of our commitment to responsible gaming. If we discover that a player under 21 years of age has registered an account, we will immediately suspend that account and delete associated personal data in accordance with this Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, our support team is available to assist you. We are committed to resolving all privacy-related queries fairly, promptly, and in accordance with applicable regulations.

You may also reach us for general inquiries, responsible gaming support, or account-related privacy concerns. We aim to respond to all written correspondence within 3 business days (Bangladesh Standard Time, UTC+6).

Email: [email protected]